
Our Group
Groupe Marcelle is the largest Canadian company in the beauty industry.
About our company
Since we launched on the Canadian market in 1949, our mission has always been to create high-quality cosmetics that satisfy the needs of Canadians. By delivering safe yet innovative products to consumers, we have solidified our position as the largest Canadian cosmetics manufacturer in Canada. With more than 400 employees and over 3,500 point of sales across Canada, Groupe Marcelle manufactures makeup and skin care products, as well as fragrances and accessories for both women and men under our four complementary brands: Marcelle, Lise Watier, Annabelle and CW Beggs and Sons. We continue to work toward our goals by bringing the company’s six core values to life: Collaboration, Respect, Innovation, Passion, Integrity and Quality.

What We Stand For
We believe that every employee makes a difference and creates an impact by contributing, through our retailers, to a positive experience for our consumers, who are part of our community.


Our Executive Committee
David Cape has been President of Groupe Marcelle Cosmetics since 2003.
Our Heritage
Did you know that the story of Groupe Marcelle began in 1871 in Chicago?
